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Ira has over 30 years experience in helping advertisers
effectively and efficiently reach their target audiences
via traditional and new media. He's available to help
marketers and small/mid-size ad agencies without
having to hire a full time person. More than a media
buyer, Ira believes in starting with the strategic
direction outlined in the marketing plan and developing a solid corresponding media plan.
With experience in consumer and business to business marketing initiatives in the areas of financial products, packaged goods, apparel, electronics, healthcare, home products, sports, restaurants, non-profits and retail, Ira can be a valuable resource for any organization.
He has worked for some of the most prestigious advertising agencies in the southeast. They include Rockett, Burkhead & Winslow, Trone Advertising and Loeffler Ketchum Mountjoy.
He’s supported the media planning and purchasing efforts for high profile clients such as Stouffers, Tasters Choice, General Electric, Goodyear, GlaxoSmithKline, McDonalds, Burger King, NutriSystem, Radio Shack, Canandaigua Wine, Iron City Beer, Carolina Hurricanes, Duke University Medical Center, Blue Cross Blue Shield, WTVD, North Carolina Travel, Tourism and Film, North Carolina Department of Commerce, Time Warner Cable, North Carolina Air Awareness, North Carolina Bonds for Schools and North Carolina Dental Society.
A family guy, he loves Sunday morning softball, theater, dance and of course, being from the Bronx, the Yankees.
IP Media
www.IBMedia.biz
IBMedia@carolina.rr.com
Linked In / Facebook / Twitter
704-989-3790